Business
Run a business that grows on purpose.
Playbooks for getting customers, keeping them, and building a business that doesn’t need you every hour.
Twenty years of running a gym taught me most of what's here, and the rest I'm learning in public by running that gym with a team of AI agents. These are the playbooks for getting customers, keeping them, and building a business that doesn't depend on you working every hour.
Our Business Product Development Pipeline
Stay up to date on what we’re building and testing in business management. Everything here gets built for a real business first, our own, and runs there before anyone else sees it.
Available now
AI Systems
We audit your business, build the AI tools it needs and customize our apps to fit. From a single agent to enterprise AI management, plus an Early Adopter Program.
Available now
Website Development
A website that runs your business, not just describes it. We built gegnsgym.com and davedepew.com, and you own everything we build.
In testing
AI Chat
A front desk that never sleeps and never makes things up. It answers from your facts and hands off to a person when it should.
In beta at Gegns Gym
Fitness Business OS
The web-based system that runs the whole gym, built into the gym’s own website. No monthly platform fee, no lock-in.
In development
The Reach family
Studio, Broadcast, Podcast, Audio, Gallery and Ads: the creator tools we are building and testing around Reach.
Start here
- The Four Ways to Get a Customer (And Why Most Operators Use Only One)
- The Churn Math That Will Save Your Gym
- The 9-Word Reactivation
Get customers
- Every Referral Has a Right Moment
- Why Most Gym Advertising Doesn't Convert
- The Lead Didn't Vanish. You Let Go of the Rope.
Sell with integrity
- If You Cannot Stand Behind It, Don't Sell It
- Give Away the Play. Sell the Execution.
- You're Trying to Stack Before You've Finished Selling
Keep them
Run the numbers
- The Delta: The One Number That Tells You If Your Gym Is Actually Growing
- The Cost of an Empty Time Slot
- The Three-Dollar Raise Nobody Quits Over
Lead the team
Built in public
Every week I share what actually happened when I ran these playbooks at Gegns Gym: what worked, what broke, and the numbers. The plays come from the Operator's Library. The results come from a real gym in San Diego.
Next step
Explore the other divisions
Dave DePew Enterprises runs as eleven divisions, each building in public. Here is where the rest of the work lives.
- Engineering: Building an AI workforce you can trust: architecture, honesty systems, governance.
- Media: Creating, repurposing, and managing content that earns attention.
- Security: Keeping the systems, the data, and the agents safe.
- Intelligence: Research, signals, and the insight behind decisions.
- Events: Competitions and events, from planning to results.
- Education: Teaching: the Academy, courses, and coaching.
- Performance: Human performance: training, nutrition, and recovery.
- Robotics: Taking the agents into physical work.
- Games: Games and simulations that teach and entertain.
- Construction: AI for trade and construction businesses.