{"id":12,"date":"2026-10-16T17:14:18","date_gmt":"2026-10-16T17:14:18","guid":{"rendered":"https:\/\/davedepew.com\/business\/home\/"},"modified":"2026-10-16T21:17:04","modified_gmt":"2026-10-16T21:17:04","slug":"home","status":"publish","type":"page","link":"https:\/\/davedepew.com\/business\/","title":{"rendered":"Business"},"content":{"rendered":"\n<style>\n\/* ddp-hero-text-lower-302 \u2014 push hero text down toward bottom edge (match About treatment) *\/\nbody.page-id-302 .entry-content > .wp-block-cover.alignfull { align-items: flex-end !important; padding-bottom: 64px !important; }\nbody.page-id-302 .entry-content > .wp-block-cover.alignfull .wp-block-cover__inner-container { margin-top: auto !important; margin-bottom: 0 !important; }\n<\/style>\n\n\n\n<style>\n\/* ddp-coaching-hero-css \u2014 push hero text to bottom of cover so Dave's face stays clear *\/\nbody.page-id-302 main > .wp-block-cover.alignfull:first-of-type {\n  justify-content: center !important;\n  align-items: flex-end !important;\n  padding-bottom: 64px !important;\n}\nbody.page-id-302 main > .wp-block-cover.alignfull:first-of-type .wp-block-cover__inner-container {\n  width: 100%;\n  max-width: 880px;\n  margin: 0 auto !important;\n}\n<\/style>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:55vh;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background\" alt=\"\" src=\"https:\/\/www.davedepew.com\/wp-content\/uploads\/2026\/05\/DD-Dave-In-A-Bottleneck-001-1920x1080-1.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-65 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(180deg,rgba(0,0,0,0.85) 0%,rgba(10,10,10,0.95) 100%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b31cb8ba wp-block-group-is-layout-constrained\" style=\"padding-left:24px;padding-right:24px\">\n\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#38bdf8 !important;font-size:0.8125rem;font-weight:700;letter-spacing:0.18em;text-transform:uppercase;margin-bottom:16px\">Business<\/p>\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#ffffff;font-size:clamp(2.25rem,5.5vw,4rem);font-weight:900;letter-spacing:-0.02em;line-height:1.02;margin-top:0;margin-bottom:24px\">Run a business that grows on purpose.<\/h1>\n\n\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#d4d4d8;font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.455), 1.125rem);line-height:1.55;margin-top:0;margin-bottom:0\">Playbooks for getting customers, keeping them, and building a business that doesn&#8217;t need you every hour.<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-f9476745 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"wp-block-paragraph\">Twenty years of running a gym taught me most of what&#x27;s here, and the rest I&#x27;m learning in public by running that gym with a team of AI agents. These are the playbooks for getting customers, keeping them, and building a business that doesn&#x27;t depend on you working every hour.<\/p>\n<h2 class=\"wp-block-heading\">Our Business Product Development Pipeline<\/h2>\n<p class=\"wp-block-paragraph\">Stay up to date on what we&#8217;re building and testing in business management. Everything here gets built for a real business first, our own, and runs there before anyone else sees it.<\/p>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-79fb870f wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group has-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-1f24dc1c wp-block-group-is-layout-constrained\" style=\"border-color:#d0d7e2;border-width:1px;border-radius:18px;min-height:100%;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\">\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#38bdf8;font-size:12px;font-weight:700;letter-spacing:2px;text-transform:uppercase\">Available now<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/davedepew.com\/business\/ai-systems\/\">AI Systems<\/a><\/h3>\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#e5e7eb\">We audit your business, build the AI tools it needs and customize our apps to fit. From a single agent to enterprise AI management, plus an Early Adopter Program.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/davedepew.com\/business\/ai-systems\/\">See AI Systems<\/a><\/p>\n<\/div><\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group has-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-1f24dc1c wp-block-group-is-layout-constrained\" style=\"border-color:#d0d7e2;border-width:1px;border-radius:18px;min-height:100%;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\">\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#38bdf8;font-size:12px;font-weight:700;letter-spacing:2px;text-transform:uppercase\">Available now<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/davedepew.com\/business\/website-development\/\">Website Development<\/a><\/h3>\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#e5e7eb\">A website that runs your business, not just describes it. We built gegnsgym.com and davedepew.com, and you own everything we build.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/davedepew.com\/business\/website-development\/\">See Website Development<\/a><\/p>\n<\/div><\/div><\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-79fb870f wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group has-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-1f24dc1c wp-block-group-is-layout-constrained\" style=\"border-color:#d0d7e2;border-width:1px;border-radius:18px;min-height:100%;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\">\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#38bdf8;font-size:12px;font-weight:700;letter-spacing:2px;text-transform:uppercase\">In testing<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/davedepew.com\/business\/ai-chat\/\">AI Chat<\/a><\/h3>\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#e5e7eb\">A front desk that never sleeps and never makes things up. It answers from your facts and hands off to a person when it should.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/davedepew.com\/business\/ai-chat\/\">See AI Chat<\/a><\/p>\n<\/div><\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group has-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-1f24dc1c wp-block-group-is-layout-constrained\" style=\"border-color:#d0d7e2;border-width:1px;border-radius:18px;min-height:100%;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\">\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#38bdf8;font-size:12px;font-weight:700;letter-spacing:2px;text-transform:uppercase\">Beta on @gegnsgym<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/davedepew.com\/business\/reach\/\">Reach<\/a><\/h3>\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#e5e7eb\">Your social media, run like a business system: many accounts, owner approval, replies to new leads and event automations.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/davedepew.com\/business\/reach\/\">See Reach<\/a><\/p>\n<\/div><\/div><\/div>\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-79fb870f wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group has-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-1f24dc1c wp-block-group-is-layout-constrained\" style=\"border-color:#d0d7e2;border-width:1px;border-radius:18px;min-height:100%;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\">\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#38bdf8;font-size:12px;font-weight:700;letter-spacing:2px;text-transform:uppercase\">In beta at Gegns Gym<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/davedepew.com\/business\/fitness-business-os\/\">Fitness Business OS<\/a><\/h3>\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#e5e7eb\">The web-based system that runs the whole gym, built into the gym&#8217;s own website. No monthly platform fee, no lock-in.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/davedepew.com\/business\/fitness-business-os\/\">See the Fitness Business OS<\/a><\/p>\n<\/div><\/div>\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-group has-border-color has-global-padding is-layout-constrained wp-container-core-group-is-layout-1f24dc1c wp-block-group-is-layout-constrained\" style=\"border-color:#d0d7e2;border-width:1px;border-radius:18px;min-height:100%;padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px\">\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#38bdf8;font-size:12px;font-weight:700;letter-spacing:2px;text-transform:uppercase\">In development<\/p>\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/davedepew.com\/business\/in-development\/\">The Reach family<\/a><\/h3>\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#e5e7eb\">Studio, Broadcast, Podcast, Audio, Gallery and Ads: the creator tools we are building and testing around Reach.<\/p>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/davedepew.com\/business\/in-development\/\">See what is in development<\/a><\/p>\n<\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Start here<\/h2>\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.davedepew.com\/the-four-ways-to-get-a-customer-and-why-most-operators-use-only-one\/\">The Four Ways to Get a Customer (And Why Most Operators Use Only One)<\/a><\/li><li><a href=\"https:\/\/www.davedepew.com\/the-churn-math-that-will-save-your-gym\/\">The Churn Math That Will Save Your Gym<\/a><\/li><li><a href=\"https:\/\/www.davedepew.com\/the-9-word-reactivation\/\">The 9-Word Reactivation<\/a><\/li><\/ul>\n<h2 class=\"wp-block-heading\">Get customers<\/h2>\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.davedepew.com\/every-referral-has-a-right-moment\/\">Every Referral Has a Right Moment<\/a><\/li><li><a href=\"https:\/\/www.davedepew.com\/why-most-gym-advertising-doesnt-convert\/\">Why Most Gym Advertising Doesn&#x27;t Convert<\/a><\/li><li><a href=\"https:\/\/www.davedepew.com\/the-lead-didnt-vanish-you-let-go-of-the-rope\/\">The Lead Didn&#x27;t Vanish. You Let Go of the Rope.<\/a><\/li><\/ul>\n<h2 class=\"wp-block-heading\">Sell with integrity<\/h2>\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.davedepew.com\/if-you-cannot-stand-behind-it-dont-sell-it\/\">If You Cannot Stand Behind It, Don&#x27;t Sell It<\/a><\/li><li><a href=\"https:\/\/www.davedepew.com\/give-away-the-play-sell-the-execution\/\">Give Away the Play. Sell the Execution.<\/a><\/li><li><a href=\"https:\/\/www.davedepew.com\/youre-trying-to-stack-before-youve-finished-selling\/\">You&#x27;re Trying to Stack Before You&#x27;ve Finished Selling<\/a><\/li><\/ul>\n<h2 class=\"wp-block-heading\">Keep them<\/h2>\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.davedepew.com\/the-list-of-people-about-to-leave\/\">The List of People About to Leave<\/a><\/li><li><a href=\"https:\/\/www.davedepew.com\/high-touch-is-what-most-coaches-avoid\/\">High Touch Is What Most Coaches Avoid<\/a><\/li><li><a href=\"https:\/\/www.davedepew.com\/the-member-who-already-left\/\">The Member Who Already Left<\/a><\/li><\/ul>\n<h2 class=\"wp-block-heading\">Run the numbers<\/h2>\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.davedepew.com\/the-delta-the-one-number-that-tells-you-if-your-gym-is-actually-growing\/\">The Delta: The One Number That Tells You If Your Gym Is Actually Growing<\/a><\/li><li><a href=\"https:\/\/www.davedepew.com\/the-cost-of-an-empty-time-slot\/\">The Cost of an Empty Time Slot<\/a><\/li><li><a href=\"https:\/\/www.davedepew.com\/the-three-dollar-raise-nobody-quits-over\/\">The Three-Dollar Raise Nobody Quits Over<\/a><\/li><\/ul>\n<h2 class=\"wp-block-heading\">Lead the team<\/h2>\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.davedepew.com\/build-founders-not-followers\/\">Build Founders, Not Followers<\/a><\/li><li><a href=\"https:\/\/www.davedepew.com\/culture-isnt-on-the-wall\/\">Culture Isn&#x27;t on the Wall<\/a><\/li><li><a href=\"https:\/\/www.davedepew.com\/the-membership-was-never-the-business\/\">The Membership Was Never the Business<\/a><\/li><\/ul>\n<h2 class=\"wp-block-heading\">Built in public<\/h2>\n<p class=\"wp-block-paragraph\">Every week I share what actually happened when I ran these playbooks at Gegns Gym: what worked, what broke, and the numbers. The plays come from the Operator&#x27;s Library. The results come from a real gym in San Diego.<\/p>\n<h2 class=\"wp-block-heading\">Next step<\/h2>\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.davedepew.com\/newsletter\/\">Join the newsletter<\/a><\/div><div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.davedepew.com\/library-signup\/\">Get free access to the Operator&#x27;s Library<\/a><\/div><\/div>\n<h2 class=\"wp-block-heading\">Explore the other divisions<\/h2>\n<p class=\"wp-block-paragraph\">Dave DePew Enterprises runs as eleven divisions, each building in public. Here is where the rest of the work lives.<\/p>\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/davedepew.com\/engineering\/\">Engineering<\/a><\/strong>: Building an AI workforce you can trust: architecture, honesty systems, governance.<\/li><li><strong><a href=\"https:\/\/davedepew.com\/media\/\">Media<\/a><\/strong>: Creating, repurposing, and managing content that earns attention.<\/li><li><strong><a href=\"https:\/\/davedepew.com\/security\/\">Security<\/a><\/strong>: Keeping the systems, the data, and the agents safe.<\/li><li><strong><a href=\"https:\/\/davedepew.com\/intelligence\/\">Intelligence<\/a><\/strong>: Research, signals, and the insight behind decisions.<\/li><li><strong><a href=\"https:\/\/davedepew.com\/events\/\">Events<\/a><\/strong>: Competitions and events, from planning to results.<\/li><li><strong><a href=\"https:\/\/davedepew.com\/education\/\">Education<\/a><\/strong>: Teaching: the Academy, courses, and coaching.<\/li><li><strong><a href=\"https:\/\/davedepew.com\/performance\/\">Performance<\/a><\/strong>: Human performance: training, nutrition, and recovery.<\/li><li><strong><a href=\"https:\/\/davedepew.com\/robotics\/\">Robotics<\/a><\/strong>: Taking the agents into physical work.<\/li><li><strong><a href=\"https:\/\/davedepew.com\/games\/\">Games<\/a><\/strong>: Games and simulations that teach and entertain.<\/li><li><strong><a href=\"https:\/\/davedepew.com\/construction\/\">Construction<\/a><\/strong>: AI for trade and construction businesses.<\/li><\/ul>\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.davedepew.com\/divisions\/\">See all eleven divisions<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Twenty years of running a gym taught me most of what&#x27;s here, and the rest I&#x27;m learning in public by running that gym with a team of AI agents. These are the playbooks for getting customers, keeping them, and building a business that doesn&#x27;t depend on you working every hour. Our Business Product Development Pipeline [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-landing","meta":{"footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/davedepew.com\/business\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davedepew.com\/business\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/davedepew.com\/business\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/davedepew.com\/business\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davedepew.com\/business\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":6,"href":"https:\/\/davedepew.com\/business\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":30,"href":"https:\/\/davedepew.com\/business\/wp-json\/wp\/v2\/pages\/12\/revisions\/30"}],"wp:attachment":[{"href":"https:\/\/davedepew.com\/business\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}